Optus Smart Safe “Little Fishes”
M&C Saatchi

Optus Smart Safe, through M&C Saatchi Sydney, launches their new digital cloud service.
Developed by Ben Welsh and Jason Woelfl at M&C, the spot highlights the ability to safely keep and access data on-line through the Optus service. This end result is an evolution for Optus not only in its visual style but also in the way it uses quirky conversational story-telling in the narration.