NIB "MODERN WORLD" - BWM SYDNEY
BWM Sydney approached Sheepish Lion and Ink Project to create "Modern World" campaign for NIB.
The mantra "keep it simple and effortless" was echoed in the brand and retail messaging carried by NIB spokes person Paul Harragon. The 4 spots where filmed in Sydney and posted at design and motion graphics studio INK. www.inkproject.com.